Method
Once you have established
your objectives, and thought about what you wish to spend - you can
consider the method.
Three main methods:
1) develop the web
site yourself. If you or others in your organisation have the skills,
this could save you money. The downisde is that it is unlikely that
your in house resources will have all those skills, and you may find
the end result takes longer or is not what you wanted
2) outsource the
development. You can then access expertise that specialises in web site
development, and get a professional looking result. The downside is
that the developers will not understand your business as well as you
do. Frankly some developers may not understand any business. So whilst
the end result might be visually appealing, will it achieve your business
objectives?
3) hybird of both.
We would recommend this approach. Have someone in your business to take
responsibility for the web site project. This should not be an IT specialist,
more someone with a thorough knowledge of your business and its markets.
Have them work closely with a developer to jointly specify a web site,
and work as a team to develop the technical features and the content
that is included.
We would recommend
that your first online venture should be simple, robust and not too
ambitious. You will learn enough from the experience and from customer
feedback to know how to improve performance in a subsequent development.
So if you can, develop a pilot site first and move on from there.
Now take the next
step.
