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Internet Portals

If you run a small hotel in London it is most unlikely you will get top billing when people search on Google for "London hotel", because there is so much competition. However, if you appear in one of the internet portals with other hotels, then you may well bring in some traffic. Portal sites have been built to target a certain community, or interest groups and may well have a big marketing infrastructure behind them. Some of the portals are vast sites like MSN, that aim at consumers in particular countries.

There are also much more focused internet portals ( "vortals" ) that aim at more narrow interest groups. These can have an advantage in being recognised as "the" online marketplaces where purchasers can find the specialist services they require. Some examples:

iVillage - a large well funded community site aimed at women

Homepro - a site aimed at matching UK tradesmen to consumers

Tubenet - a site for companies in the tube industry

Mining - a site for the mining industry

All Hotels - a widely marketed global hotel reservations site

It is worth identifying if there are any potential internet portals that are suitable to promote your site. Many of the industrial sites are run (or have links from) the traditional magazines or trade assocations that have always been around. To find new commercial sites search in your market sector through Yahoo, or search on your generic industry/trade terms. You may have to pay to get leads or exposure, which you will have to evaluate against the revenue resulting.

Ask BobIn addition there are more simple, much wider listings sites, that are similar in approach to an online phone book . For the UK, you can list your business on: Scoot, Yell and Ask Bob.

For specific advice about configuring and promoting your site to get found on the web, you can find out more in the rest of this web site or you can contact us .

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