Current
Events
To keep a site fresh
and dynamic, it may be useful to have news and current events on your
site.
This could be news
specific to your business. In this case you are advised to have a separate
section to which you can easily add new links to news articles. You
should consider what news is relevant to your target audience, but could
include: new product news, service updates, staff changes, financial
results, company changes, expansion plans, new machinery installations
etc.
Key points:
1) keep it up to
date, news more than a month old and it looks like nothings happening.
2) assume your competitors
read it
3) do not assume
all your customers read it
4) make it relevant,
concise and interesting
If you cannot maintain
a regular supply of news, do not have a news or current events section.
No news is better than old news.
In some cases it
may be useful to have background newsfeeds on your web site. This can
help give a dynamic and informed feel to the site. The drawbacks are
that it could drive traffic off the site if the news is more interesting
than your site - and as the feeds are automatic - the news may not always
be what you would want to see on your site (i.e.: bad news). The centre
for news feeds sorted by geography, industry or interest is at: Moreover.
Many specialist
news sources will be able to provide news feeds by arrangement.
